Mimi's World | Blog


    Wonderland reminds us to appreciate nature and everything that is positive and beautiful. — Mimi So Wonderland is the embodiment of a series of personal journeys which have led me to a colorful place in life, a vibrant enchanted forest where I am free to let go and drift into my imagination.... View Post

    As a young girl, I spent hours looking out my bedroom window and daydreaming about the bustling city outside. My signature Piece collection captures the essence of these moments with its notable graphic shapes that expand upon each other like building blocks. The signature motif, a dimensional d... View Post

    Inspired by a family vacation to Bogliasco in the Italian Riviera, the Zozo collection is a mesmerizing, fun and colorful addition to the Mimi So brand. Comprised of mainly one-of-a-kind, handmade pieces featuring boulder opals, the collection is one of the most complex to produce. Each Zozo opal creation is handmade by our master jewelers. A single ring, for example, can require days of wax carving in order to echo the ripples of a watery seaside landscape. View Post
  • The Bridal Atelier

    Creating the ring of her dreams is a true privilege. I’m honored to be trusted by the couples who choose us to celebrate such an important milestone." - Mimi So IT'S PERSONAL Mimi’s personal approach to design goes beyond the final product. By taking the time to get to know each client, she be... View Post
  • Mimi Attends New York Fashion Week

    Fashion week whizzed by as it tends to do, but I managed to have a blast (as usual)! After some time to mull it over, I have to say some of my favorite collections were Brandon Maxwell with his modern, sexy retro silhouette that truly celebrates the shape of a woman; Marchesa which was ethereal,... View Post


My happiness is creating beauty for others to admire and enjoy. My life philosophy is to be positive, happy, to empower others and to believe in yourself.   — Mimi So

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