Mimi's World | Blog

Mimi So - International Mother's Day: A Tribute to Mother's & Daughters

International Mother's Day: A Tribute to Mother's & Daughters

International Women's Day is dedicated to celebrating the international achievements of women throughout history and the remarkable women who raised, nurtured, comforted, and ultimately shaped us. In honor of IWD, Mimi and Coco reflect on their inspirations, childhood dreams, and mutual hopes for the future — paying tribute to the unbreakable bond between mothers & daughters.  Q: What did you want to be when you were young? Mimi: An "artiste!" Q: What did you want to be when you were your daughter's age? Mimi: A rock star! Q: Did you always love jewelry? Why did you make the switch from rock star to jewelry...

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Mimi So - Laura & Marc #heirloomofmemories

Laura & Marc #heirloomofmemories

#heirloomofmemories

Marc sat down with her once and instantly knew this was the place he needed to be.  Mimi listened to his story and what he was looking for, examined his mum's ring, and looked at pictures of rings I liked.  From there she just asked Marc to trust her, which he easily did. The result was better than both of us could have dreamed. 

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Mimi So - Stephanie Majak #heirloomofmemories

Stephanie Majak #heirloomofmemories

#heirloomofmemories #testimonial

She said to me, I want to make something for you that's going to make you shine. And I knew that I would get something back from her that I would really care about, that would be special for me, that would make me feel really unique. She took the stones from my anniversary ring and arranged them around the diamond studs that she had made for me [previously.] These diamond earrings are something that I will wear proudly every day and will without a doubt, pass along to my daughter.

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Mimi So - Stephanie Stahl #heirloomofmemories

Stephanie Stahl #heirloomofmemories

#heirloomofmemories

“I wear my diamond wedding band and engagement ring every day,” she explains, “I like to switch watches depending on the day — either a black diamond Patek, a Cartier Panther, an Hermes Apple Watch or a Shinola. I tend to wear my diamond stud earrings a lot, or hoops in a range of metals.” 

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Mimi So - Christine Handy #heirloomofmemories

Christine Handy #heirloomofmemories

#heirloomofmemories

"I think the Phoenix best represents me, although I have the Piece collection too and I feel like that applies to my story as well. I certainly did rise from the ashes as in the Phoenix…many times...

The beauty is in that, the beauty in the ashes.”

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Mimi So - Debbie Hodges #heirloomofmemories

Debbie Hodges #heirloomofmemories

#heirloomofmemories

Another piece was a commission for her 50th birthday, a special bracelet featuring the birthstones of her children. Her husband always returns to Mimi and she in turn consistently helps him to find the right piece. Most recently, it was a special jewel for their 25th anniversary. 

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Mimi So - Alli McCartney #heirloomofmemories

Alli McCartney #heirloomofmemories

#heirloomofmemories

"I really love jewelry and fashion and self expression. I started very early in life buying myself a gift every year and as my life has gotten bigger and bigger, those gifts have gotten bigger and bigger..." 

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Mimi So - Mimi So | #heirloomofmemories

Mimi So | #heirloomofmemories

#heirloomofmemories

Jewelry is about more than the precious stones, but the memories and stories it carries. As you pass your pieces down to future generations, you’re also sharing the emotion and energy of your life experiences. Discover our new campaign, #heirloomofmemories where you will see the stories of our collectors and what their jewels mean to them.

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Mimi So - ABOUT THE TYPE COLLECTION

ABOUT THE TYPE COLLECTION

The type collection is an homage to my roots as a graphic designer. While a student at Parsons, I was constantly experimenting with typefaces until I found my own, linear aesthetic. Each initial in this collection is my whimsical take on a new classic to be worn everyday. — Mimi So The art of typography is central to Mimi So's design ethos. As a student of Graphic design at Parsons, Mimi adopted the techniques of this ancient artistry which aim to create written letters and words that evoke emotion and connection to the reader. She infuses this same philosophy into...

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Mimi So - ABOUT THE JACKSON COLLECTION

ABOUT THE JACKSON COLLECTION

#bts craftsmanship

My family and I flew to Jackson Hole one very snowy winter. It was here that I fell in love with the outdoors and the beautiful landscape of Wyoming. I find the wilderness there incredibly compelling and it draws me back every summer and winter. At that time I was reflecting on life balance and its complexities. It's difficult for me to explain how I created the shapes except to say it was more about how I was feeling. I viewed each prism of life through different forms and facets. An inner reflection and an outer reflection. I was drawn to the strong angles and breathtaking views of the Teton mountains and the bright sun reflecting off them like mirrors glaring back at you. I wanted to share with my friends this beauty that I deeply cherish, and so the Jackson collection was born.

The Jackson collection is characterized by bold, graphic shapes. Mimi's unique conglomeration of abstracted boulder forms posed technical challenges for the team who worked laboriously to create silver models in line with the rocky angles and hefty metal look that Mimi desired.

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Mimi So - ABOUT THE PHOENIX COLLECTION

ABOUT THE PHOENIX COLLECTION

#bts craftsmanship

Phoenix represents freedom, spirituality and empowerment. It serves as an uplifting reminder to believe in yourself and persevere. — Mimi So Each feather in the Phoenix collection is meticulously handmade by a team of skilled artisans. From the initial sketch to the final piece, each diamond, hinge and turn of the feather is carefully considered. The original design process is always the most intensive period for each collection and requires many hours of hard work to achieve the final result. The first consideration for the project was to create the look and feel of the feathers. Once the design details such...

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Mimi So - ABOUT THE WONDERLAND COLLECTION

ABOUT THE WONDERLAND COLLECTION

Wonderland reminds us to appreciate nature and everything that is positive and beautiful. — Mimi So Wonderland is the embodiment of a series of personal journeys which have led me to a colorful place in life, a vibrant enchanted forest where I am free to let go and drift into my imagination. Full of lively creatures, wonderland brims with playful bees, ladybugs, orchids and diamond butterflies — all of which symbolize qualities and traits important to me. Wonderland, Mimi most prolific and dynamic collection to date, highlights her eye for detail, proportion and color. The collection is designed to be collected...

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Mimi So - ABOUT THE PIECE COLLECTION

ABOUT THE PIECE COLLECTION

As a young girl, I spent hours looking out my bedroom window and daydreaming about the bustling city outside. My signature Piece collection captures the essence of these moments with its notable graphic shapes that expand upon each other like building blocks. The signature motif, a dimensional design comprised of three concentric rectangles, recalls my early childhood window and symbolizes the past, present and future, constantly in motion.  — Mimi So       Noted for its symmetry and clean, architectural lines, the iconic jewel of the Piece collection is the Swing necklace.During research and development, the first challenge was to arrive...

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Mimi So - ABOUT THE ZOZO COLLECTION

ABOUT THE ZOZO COLLECTION

Inspired by a family vacation to Bogliasco in the Italian Riviera, the Zozo collection is a mesmerizing, fun and colorful addition to the Mimi So brand. Comprised of mainly one-of-a-kind, handmade pieces featuring boulder opals, the collection is one of the most complex to produce. Each Zozo opal creation is handmade by our master jewelers. A single ring, for example, can require days of wax carving in order to echo the ripples of a watery seaside landscape.

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Mimi So - Mimi Attends New York Fashion Week

Mimi Attends New York Fashion Week

culture Events Fashion Style

Fashion week whizzed by as it tends to do, but I managed to have a blast (as usual)! After some time to mull it over, I have to say some of my favorite collections were Brandon Maxwell with his modern, sexy retro silhouette that truly celebrates the shape of a woman; Marchesa which was ethereal, magical and reminiscent of childhood days wearing Disney Cinderella gowns when you were 10! As a Mom of a young girl teenager, Tommy Hilfiger had lots to love this year with his design collaboration with GiGi Hadid. It had a young hip mood that's both...

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