Mimi's World | Blog

  • ABOUT THE TYPE COLLECTION

    The type collection is an homage to my roots as a graphic designer. While a student at Parsons, I was constantly experimenting with typefaces until I found my own, linear aesthetic. Each initial in this collection is my whimsical take on a new classic to be worn everyday. — Mimi So The art of ... View Post
  • ABOUT THE JACKSON COLLECTION

    My family and I flew to Jackson Hole one very snowy winter. It was here that I fell in love with the outdoors and the beautiful landscape of Wyoming. I find the wilderness there incredibly compelling and it draws me back every summer and winter. At that time I was reflecting on life balance and its complexities. It's difficult for me to explain how I created the shapes except to say it was more about how I was feeling. I viewed each prism of life through different forms and facets. An inner reflection and an outer reflection. I was drawn to the strong angles and breathtaking views of the Teton mountains and the bright sun reflecting off them like mirrors glaring back at you. I wanted to share with my friends this beauty that I deeply cherish, and so the Jackson collection was born.

    The Jackson collection is characterized by bold, graphic shapes. Mimi's unique conglomeration of abstracted boulder forms posed technical challenges for the team who worked laboriously to create silver models in line with the rocky angles and hefty metal look that Mimi desired. View Post
  • ABOUT THE PHOENIX COLLECTION

    Phoenix represents freedom, spirituality and empowerment. It serves as an uplifting reminder to believe in yourself and persevere. — Mimi So Each feather in the Phoenix collection is meticulously handmade by a team of skilled artisans. From the initial sketch to the final piece, each ... View Post