Mimi's World | Blog
The type collection is an homage to my roots as a graphic designer. While a student at Parsons, I was constantly experimenting with typefaces until I found my own, linear aesthetic. Each initial in this collection is my whimsical take on a new classic to be worn everyday. — Mimi So The art of ... View Post
My family and I flew to Jackson Hole one very snowy winter. It was here that I fell in love with the outdoors and the beautiful landscape of Wyoming. I find the wilderness there incredibly compelling and it draws me back every summer and winter. At that time I was reflecting on life balance and its complexities. It's difficult for me to explain how I created the shapes except to say it was more about how I was feeling. I viewed each prism of life through different forms and facets. An inner reflection and an outer reflection. I was drawn to the strong angles and breathtaking views of the Teton mountains and the bright sun reflecting off them like mirrors glaring back at you. I wanted to share with my friends this beauty that I deeply cherish, and so the Jackson collection was born.
Phoenix represents freedom, spirituality and empowerment. It serves as an uplifting reminder to believe in yourself and persevere. — Mimi So Each feather in the Phoenix collection is meticulously handmade by a team of skilled artisans. From the initial sketch to the final piece, each ... View Post