Inside Mimi's World

My happiness is creating beauty for others to admire and enjoy. My life philosophy is to be positive, happy, to empower others and to believe in yourself.

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About the Phoenix Collection

Chester, Chester, Chester – #HeirloomofMemories

Finally, Chester gets a word in. As the official Mimi So mascot and muse, Chester has exquisite taste in women's jewelry. With a preference for gold and diamond necklaces. Here, he waxes on about his current obsessions, life with Mimi, and of course his love of jewels. 

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About the Phoenix Collection

Custom Jewelry Design: The Process

Mimi grew up amongst the inspiring jewels and objects her parents created for private clients. In turn, she developed an appreciation for exquisitely handcrafted works of art — qualities that permeate her jewelry today.

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About the Phoenix Collection

About Mimi So Bridal

Mimi believes it’s crucial to know and understand her clients, listen to their story and their life plans. These are all important aspects when considering the perfect ring design. 

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A Closer Look At Our Collections

#mimisojewels

Follow us inside Mimi's world–a storytelling capsule featuring jewelry design, styling inspirations, and more. Share your favorite #mimisojewels jewelry moments.