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Inside Mimi's World

My happiness is creating beauty for others to admire and enjoy. My life philosophy is to be positive, happy, to empower others and to believe in yourself.

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About the Wonderland Collection

Quality Craftsmanship

In addition to our jewelers, setters, polishers, and engravers, we use the highest quality materials. All our stones are conflict free and responsibly sourced. Center stone diamonds come with reports from the Gemological Institute of America (GIA) and our precious metal suppliers practice ethical and sustainable sourcing of recycled metals.

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About the Wonderland Collection

About the Parsons Collection

"Paint your dream," the first series in this collection of fine jewelry, is a call to embrace your creativity and celebrate the artist within. - XO Mimi

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About the Wonderland Collection

Mimi So x Met Gala 2022 Gilded Glamour

Go behind the scenes with Mimi So as she styles Michelle Yeoh, Ashley Park, Kiki Layne, and Denée Benton for the 2022 Met Gala. The 2022 Met Gala, otherwise known as the First Monday in May and fashion's biggest night out, is back once again.

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About the Wonderland Collection

About the Rosette Collection

The Rosette collection was my answer to a never-ending search for the perfect daily necklace – the one I'd never have to take off. I wanted it to be diamond-centric yet subtle enough for everyday wear, whether I was going to the market or heading to a meeting.

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About the Wonderland Collection

How to Choose the Right Hoop Size

Regardless of material and size, hoop earrings are a staple go-to in any jewelry collection but figuring out the perfect size can be challenging. Here are some personal factors to consider when choosing the perfect hoop earrings for you.

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About the Wonderland Collection

Chester, Chester, Chester – #HeirloomofMemories

Finally, Chester gets a word in. As the official Mimi So mascot and muse, Chester has exquisite taste in women's jewelry. With a preference for gold and diamond necklaces. Here, he waxes on about his current obsessions, life with Mimi, and of course his love of jewels. 

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About the Wonderland Collection

Custom Jewelry Design Process

Mimi grew up amongst the inspiring jewels and objects her parents created for private clients. In turn, she developed an appreciation for exquisitely handcrafted works of art — qualities that permeate her jewelry today.

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A Closer Look At Our Collections

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