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Inside Mimi's World

My happiness is creating beauty for others to admire and enjoy. My life philosophy is to be positive, happy, to empower others and to believe in yourself.

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About the Phoenix Collection

Chester, Chester, Chester – #HeirloomofMemories

Finally, Chester gets a word in. As the official Mimi So mascot and muse, Chester has exquisite taste in women's jewelry. With a preference for gold and diamond necklaces. Here, he waxes on about his current obsessions, life with Mimi, and of course his love of jewels. 

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About the Phoenix Collection

Custom Jewelry Design Process

Mimi grew up amongst the inspiring jewels and objects her parents created for private clients. In turn, she developed an appreciation for exquisitely handcrafted works of art — qualities that permeate her jewelry today.

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About the Phoenix Collection

International Women's Day – A Tribute to Mother's & Daughters

In honor of IWD, Mimi and Coco reflect on their inspirations, childhood dreams, and mutual hopes for the future — paying tribute to the unbreakable bond between mothers & daughters.

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About the Phoenix Collection

Mimi So | #heirloomofmemories

Jewelry is about more than the precious stones, but the memories and stories it carries. As you pass your pieces down to future generations, you’re also sharing the emotion and energy of your life experiences. Discover our new campaign, #heirloomofmemories where you will see the stories of our collectors and what their jewels mean to them.

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