About the Phoenix Collection
Phoenix represents freedom, spirituality and empowerment.
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My happiness is creating beauty for others to admire and enjoy. My life philosophy is to be positive, happy, to empower others and to believe in yourself.
The latest
Chester, Chester, Chester – #HeirloomofMemories
Finally, Chester gets a word in. As the official Mimi So mascot and muse, Chester has exquisite taste in women's jewelry. With a preference for gold and diamond necklaces. Here, he waxes on about his current obsessions, life with Mimi, and of course his love of jewels.
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Custom Jewelry Design Process
Mimi grew up amongst the inspiring jewels and objects her parents created for private clients. In turn, she developed an appreciation for exquisitely handcrafted works of art — qualities that permeate her jewelry today.
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International Women's Day – A Tribute to Mother's & Daughters
In honor of IWD, Mimi and Coco reflect on their inspirations, childhood dreams, and mutual hopes for the future — paying tribute to the unbreakable bond between mothers & daughters.
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Mimi So | #heirloomofmemories
Jewelry is about more than the precious stones, but the memories and stories it carries. As you pass your pieces down to future generations, you’re also sharing the emotion and energy of your life experiences. Discover our new campaign, #heirloomofmemories where you will see the stories of our collectors and what their jewels mean to them.
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A Closer Look At Our Collections
About the Piece Collection
. The signature motif is a dimensional design of three concentric rectangles. It recalls her early childhood window and symbolizes the past, present and future, constantly in motion.
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About the Bow Collection
The signature Bow collection is a whimsical reminder of life's special moments.
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About the Wonderland Collection
Wonderland is the embodiment of an imaginary world where Mimi explores her creativity.
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About the Type Collection
The Mimi So Type collection is an homage to Mimi's graphic design roots. Her linear style of design adds a whimsical edge to the collection.
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About the ZoZo Collection
Inspired by a family retreat to the Italian village of Bogliasco, Mimi personally selects each captivating Australian opal to convey the intrigue and beauty of the Italian seaside.
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