CRAFTSMANSHIP & DESIGN

For over three decades, Mimi So has redefined fine jewelry through signature collections and iconic, one-of-a-kind pieces, celebrated for their bold design, exceptional craftsmanship, and the finest natural gemstones, selected for their remarkable quality.

Mimi's induction as the first fashion fine jewelry designer in the Council of Fashion Designers of America (CFDA) highlights her trailblazing vision and lasting influence on the industry.

DESIGN INSPIRATION

For Mimi, the freedom to travel is one of life’s greatest gifts. Her journeys across cultures and continents have shaped her worldview, inspiring her to see beauty from new perspectives. These experiences often leave their imprint on her collections, where subtle references to place, memory, and movement can be found.

Beyond travel, Mimi draws deeply from her love of typography, architecture, and design. While studying graphic design at Parsons, she was captivated by the bold, graphic forms of her favorite typefaces and learned to appreciate the delicate balance between positive and negative space. This understanding of clean lines, proportion, and structure became the foundation of her signature collection, Piece, and continues to inform her design sensibility today.

THE MIMI SO MANTRA

CRAFTSMANSHIP WITH A CONSCIOUS

Devoted to the highest standards of artistry and the hand-selection of ethically sourced, superior materials, the Mimi So Atelier is led by master jewelers trained in a renaissance style of craftsmanship. Mimi’s reverence for quality and wearability, combined with her personal approach to the design process, sets the brand apart—turning loyal clients into lifetime collectors.

At the Atelier, jewelry is entirely hand-fabricated by master craftsmen—a level of artistry and precision that cannot be replicated by machine. Each piece is constructed to honor the integrity of the materials. Stones are set with a lightness of hand, creating settings that feel almost invisible, allowing the gemstones to appear naturally placed and effortlessly integrated into the design.

The brand’s commitment to detail extends beyond visual beauty. Clasps are discreetly designed. Interior galleries are refined for comfort. Even the most intricate earrings are engineered to move silently, prioritizing ease of wear.

ETHICAL SOURCING

RESPONSIBLE MATERIALS

At Mimi So, materials are chosen with intention. Precious and semi-precious stones are held to the same exacting standards, selected for their exceptional color, clarity, and rarity within their category. Semi-precious stones, often more readily available in the industry, are only used when they meet the highest quality benchmarks—stones with uncommon purity, vibrant saturation, and visual brilliance.

Mimi personally considers how each stone will interact with its metal, carefully pairing them to create harmony in color, proportion, and scale.

The brand upholds the highest sourcing standards, maintaining a strict zero-tolerance policy toward conflict diamonds. All diamonds are fully compliant with the Kimberley Process and certified conflict-free, reflecting Mimi So’s steadfast commitment to responsible craftsmanship.

HIGH JEWELLERY

Long before color became a celebrated language in high jewellery, Mimi was boldly redefining its place within the world of luxury. With an instinctive eye and a fearless spirit, she was among the first to champion vivid colored gemstones in fine jewelry, challenging traditional norms that favored restraint and minimalism.

Each year, Mimi commissions a select number of exclusive, one-of-a-kind jewelry creations. These pieces are crafted from exceptionally rare materials, with designs so intricate and production so demanding that only a single version is ever made.

For more information, please email us at concierge@mimiso.com, call us at 212-300-8600, or submit a bespoke design inquiry.