The latest
Mimi So | #heirloomofmemories
Jewelry is about more than the precious stones, but the memories and stories it carries. As you pass your pieces down to future generations, you’re also sharing the emotion and energy of your life experiences. Discover our new campaign, #heirloomofmemories where you will see the stories of our collectors and what their jewels mean to them.
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Alli McCartney #heirloomofmemories
"I really love jewelry and fashion and self expression. I started very early in life buying myself a gift every year and as my life has gotten bigger and bigger, those gifts have gotten bigger and bigger..."
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Stephanie Majak #heirloomofmemories
She said to me, I want to make something for you that's going to make you shine. And I knew that I would get something back from her that I would really care about, that would be special for me, that would make me feel really unique.
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Laura & Marc #heirloomofmemories
Marc sat down with her once and instantly knew this was the place he needed to be. Mimi listened to his story and what he was looking for, examined his mum's ring, and looked at pictures of rings I liked. From there she just asked Marc to trust her, which he easily did. The result was better than both of us could have dreamed.
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Mimi Attends New York Fashion Week
I’m loving this season’s emerging trends. From ultra feminine florals and ruffles which are in absolute sync with my bow and wonderland collections to the urban cool athleisure looks which speak to my signature minimal piece collection. I’m in heaven.
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A Closer Look At Our Collections
About the Piece Collection
. The signature motif is a dimensional design of three concentric rectangles. It recalls her early childhood window and symbolizes the past, present and future, constantly in motion.
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About the Bow Collection
The signature Bow collection is a whimsical reminder of life's special moments.
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About the Wonderland Collection
Wonderland is the embodiment of an imaginary world where Mimi explores her creativity.
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About the Type Collection
The Mimi So Type collection is an homage to Mimi's graphic design roots. Her linear style of design adds a whimsical edge to the collection.
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About the ZoZo Collection
Inspired by a family retreat to the Italian village of Bogliasco, Mimi personally selects each captivating Australian opal to convey the intrigue and beauty of the Italian seaside.
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About the Anzia Collection
Mimi’s precise circular motif of five round diamonds with a center bead celebrates the hydrangea's beauty, of this joyful and timeless bloom.
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